Skill Areas
- Creative direction
- Brand identity
- Packaging design
- Menu design
- Digital & print design
Baked Cookies & Dough
As primary designer for this company, I lead the art direction and created branding assets based on their existing logo, culminating in a style guide for franchising. Initial designs included menus, business cards, and signage. To further promote and lead-growth I created designs for sales and marketing materials including online ads, brochures, flyers, and even a food truck wrap design.
As the company expanded to sell their product nationally, I had the opportunity to design their packaging labels. This involved creating a standout design and layout to span the entire product line, and drawing custom illustrations for each of the nine flavors.
As the company expanded to sell their product nationally, I had the opportunity to design their packaging labels. This involved creating a standout design and layout to span the entire product line, and drawing custom illustrations for each of the nine flavors.
I formatted the basic style guide elements for color, typography, and icons – the design assets and icons were also created by me.
The full guide includes information like exact font names and sizes, appropriate usage and application, plus a variety of other icons.
Maintaining brand recognition and balancing regulatory information across 9 distinct product variations, here are two of the nine labels I conceptualized, designed and illustrated. For these two flavors, we worked with the brands Oreo and Reeses. Also shown, are the illustrations I created corresponding to each flavor. The illustrations were created in illustrator as vectors, the labels were designed in Indesign.
The final product, with the labels I illustrated and designed.
Signage menu for the shop, wall size for readability while in line.
Web banners created for promotion.
The food truck with my wrap design, ready to hit the streets.