Black background with white text promoting various wine related services, a small graphic in bottom right corner.
Black and white photograph of empty wine glasses and shot glasses on small bank.

Skill Areas

  • Social media
  • Print design
  • Template development
  • Custom graphics & illustrations

Vino a Berlino

Elegant two color logo of hand holding wine glasses.

To expand the business of  a Berliner wine events and distributor I contributed to several areas including:

 

    • Developed a template for an extensive wine ordering catalog for improved marketing and customer experience.
    • Designed a typography system for the catalog and documentation for use.
    • Conceptualized and created custom illustrations and videos for social media.
    • Provided additional graphics for varying usage.

Wine Catalog list

  • Redesigned to be user-friendly with clickable menu and visual appeal, incorporating a typography system for layout.
  • Layout and typography where chosen to reflect the relaxed nature of the brand along with the high quality of wines available.
  • Created the template in Google docs for uncomplicated and independent updating of stock. 
  • Created extensive documentation for ease of use.

Details from the Word Document

Screenshot of typography hierography.
Snippet of document being edited.
Snippet of a wine list.

Social Media

Two of several social media posts I conceptualized and created to promote holiday sales. One I illustrated the other I put together using photos and stock video. Created in After Effects.

Graphics

Provided graphics for promotional events and general brand initiatives. This shows an events logo I created with the initial hand drawing sketch and a holiday version.

A finished logo alongside the original pencil sketch.

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